Newtown Borough officials hope residents will set an example when it comes to safe driving around town. To help remind them of the importance, the borough is sending all residents a magnet this week that reads “Be the Pace Car for Safety.”

Borough Council, with the help of the borough’s Traffic and Parking Management Committee, is in the midst of a multi-step approach to promote traffic safety around town. One component to the plan is encouraging residents to “be the pace car.”

“We are asking all of our residents to set the example for others driving through our town by observing the speed limit,” said a letter sent from the borough to residents in June. “In short, we want all of our residents to be pace cars for safety as they drive."

Other components to the program include the repainting of pedestrian walkways and increased traffic monitoring by police.

“There have been numerous comments to Council concerning the effectiveness of the program to date,” said a letter from the borough that will be distributed along with the magnets to all residents. “To continue in that effort we ask you to place the enclosed magnet on your car as a visible sign of our community’s efforts to preserve the character of the place we call home.”

Each resident will receive the magnet for free. Additional magnets can be purchased for $1 at Borough Hall or the First National Bank of Newtown.