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Patch Partners Supports Small Businesses

AOL Chairman and CEO Tim Armstrong gives advice to small business owners via Patch Partners.

AOL Chairman and CEO Tim Armstrong may stand behind a global brand, but he believes in the power of small businesses. In his recent interview with Patch Partners, a website connecting business owners to Patch in local communities, he offered his insight into what can set a small business above the rest of the competition.

Small businesses can hold a lot of power if they are intuitive with their customer base, Armstrong said.

“Small businesses can be nimble and can have intimate relationships with their customers. Knowing what their customers want is a very big advantage.”

Armstrong also noted that real success lies in what your business offers that the competitors do not.

“The advice I would give is the same advice I give myself—how do you create a differentiated and time-saving experience versus your competition? If a consumer cannot tell another consumer what unique benefit you offer, you might be missing an opportunity,” he said.

Another way to support locally owned small businesses is to participate in American Express's Small Business Saturday on Nov. 24. Last year, more than 100 million people participated in this day dedicated to supporting small businesses.

There are more articles and interviews about small businesses on Patch Partners, where you can also sign up for the Patch Partners newsletter and Patch Partners Twitter feed to stay better informed, grow your small business and strengthen your community.

TELL US: If you are a small business owner, did you find this information useful? If you are a patron of small businesses, do you agree with this advice? What are your favorite local businesses, and why?

Pondeli Hajioannou November 23, 2012 at 12:28 PM
As small business owners we do have some advantages over large companies. As president of the Bensalem Bisiness Association I hear from other owners all the time. We are always interested in what we can do to make using our services memorable for customers. One thing I had not really thought about and a fellow owner talked to me about was surveys. A way to know what your customer is thinking is asking them in a way they can be anonymous with a survey. I own Philadelphia Private Gym and feel the use of a survey would help my place, the BBA and other owners. Can you offer any insight on survey? I see there are more then one source for this type of rice. Thank you and sorry if I am asking about something that has already been talked about.
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